PR media and a construction medium…
Marshall: Zelensky usually elects to appear in a green T shirt. I can imagine him asking, “What are you saying to me, green?” And green says to Zelensky, “I am the color of the fields, I am the color of Ukraine, I am the color of combat.”
Woody: I see where this is going. It’s about the medium suggesting how it is used. In much the same way, Louis Kahn said, "You say to a brick, 'What do you want, brick?'
Marshall: He talked to the brick?
Woody: Perhaps he was being figurative. I don’t know. But he would go on to say, “And brick says to you, 'I like an arch.'”
________
Voice-over
Media decisions carry a message. Building materials define a design.
No comments:
Post a Comment