The three "E"s

Ernest and Frank are discussing a presentation they will do on preserving the world as we know it.

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Ernest: What will be important will be the three "E"s. Energy, economics and... oh, I forget …

Frank: And?

Ernest: We need a third word beginning with "E".

Frank: Why "E"? Because your name begins with "E"?

Ernest: Got it! Earth, energy, economics. EEE. And the three keywords are cantilevered out from the three beams of the letter E.

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Voice-over

Selecting a smart slogan is sometimes serendipitous, though often the origin may be only an obvious obelisk objectifying oneself.

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Energy saving alternatives

The Vice Chancellor, in an attempt to appear green, asks Frank, an architect, about modernizing the Old Administration Building.
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VC: We've got this old building on campus, nice old classic. Georgian. But the high ceilings, tall windows, devil of a thing to heat in winter.

Frank. Uh. The old admin block.

VC: So what I was think was, what if we dropped the ceiling from fifteen feet to ten? And put in aluminium windows.

Frank: It'll cost. Building like that, you're talking three or four mill.

VC. Hmm.

Frank: I say, don't do it. You'll end up wrecking a perfectly good building. Here's a deal. Raise a million from some alumni. Put up a 1 megawatt wind-generator on some farmer's land. Give the farmer's kids free tuition. Sell the electricity to the national grid. That's more than enough to pay for the energy costs for the old admin building. And you'll have some cash left over.

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Voiceover

Economizing doesn't always mean paying more to downsize.

Frank is forthright about how to approach this problem. Don't do this. Do that instead.

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