Presentation Titles: subtlety vs exhortative ad copy

Spicing up a PowerPoint…

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Ted: Title slide. "Better presentations." Too weak.

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Edward: I agree. How about some alliteration? "Powerful presentations."

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Ted: Still no power. How about a metaphor? “Supercharge your delivery.”

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Edward: Ha. Souping up a pizza scooter?

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Ted: "Inspirational performances"?

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Edward: Still sounds like ad copy for consumers instead targeting academics. “Buy now while stocks last” sort of thing. Exhortative. Even extortionist?

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Ted: Maybe academics sometimes need a bit of ad copy exhortation.

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Voice-over

In the end a compromise is reached. "Mastering the art of professional presenting." Understated upskilling : “mastering the art.” Maintaining the dignity of a “profession.”

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Reinterpreting Luke (5.1-11)

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Two fishermen come in from wading the waters.

Simon: Catch anything?

Andrew: Nothing. A big fat nothing. There isn’t anything out there.

Voice from the shore: Go back out, cast your nets deeper.

Simon: You know him?

Andrew: Saw him here the other day. He’s the one who fed everyone with two fish and five loaves.

Voice from the shore: In the deep water, beyond the rock.

Simon: Funny look in his eye.

Andrew: Go back out? Give it a try?

Simon: Give it a try.

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Voice-over

And the rest is history.

Telling a fisherman to go out again is like preaching to the converted.

Good persuasion is a set of confident directions.

It will convert the despairing, empty-handed into true believers.

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