Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Tuesday, February 14, 2012

Logo of Zorro


The Mask of Zorro (1998)
(1) Montero: I'm sorry that I have to leave you without a husband. [to his guards] Arrest him.

(2) de la Vega (indicating the sword): Do you know how to use that thing?
Murrieta: Yes. The pointy end goes into the other man.
de la Vega: [sighs] This is going to take a lot of work.

(3) Murrieta: The great warrior known as Zorro was gone. The people gave him a hero's funeral, but your grandfather will live on. For there will always be a Zorro. We will see him again... riding like the wind, his sword blazing in the sun... leaping, jumping, swinging through the air... Fighting like a tiger.

_________
Voice-over
Zorro’s logo, the letter “Z” (tilted 65 degrees) is also a metaphor for Zorro’s reincarnation. He rises, he falls, he rises again. Montero's “Arrest him!” triggers the fall, the exchange “pointy end goes in the other man,” marks the rise, and the storytelling, “There will always be a Zorro,” signals the climax where de la Vega passes Zorro’s mask to Murrieta.

Thursday, October 23, 2008

Logo

Choosing a new company logo, employees get sidetracked into a philosophical discussion.


...

A logo? Meaning an icon? A symbol?


A logo? Its shape, its color.


Its design. Apple, Mercedes-Benz, Rolls-Royce. Their logos summarize their products.


Triumph of subvertizing.


Subvertizing?



Cross between juxtaposing and collocating.



...