Analog or digital…
Ken: Are watches necessary now that mobile phones have taken over so many functions like alerts for social media, photos, as well as phone calls? Not to mention telling the time.
Robyn: I guess. Smartphones have many functions, they’re convenient. But watches are often preferred in situations where accessing a phone might be inconvenient or rude, like during meetings or social gatherings. And watches can be fashion statements or collectible items.
Ken: I hear what you are saying about mobile phones not replacing watches. But how about an Apple Watch that looks like a watch, can be a flexible fashion statement and does so much more than a time-keeper?
Robyn: Yeah. Apple changed the game. Combining the traditional appeal of a wristwatch with features like notifications, fitness tracking, communication, an
d health monitoring. Integrating with iPhones.
Ken: And with style. Different watch faces and wrist bands. A flexible accessory. Functions expanded the genre.
Robyn: Do you know anyone who never used traditional watches but who started wearing Apple Watches?
Ken: Oh yeah. Heaps who wanted their smartphone extended to their wrist. Next it’ll be a chip in the head.
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Voice-over
Smartwatches appeal to a younger, tech-savvy demographic who may not have been interested in traditional watches before leading to an increase in adoption among those who may not have previously considered wearing a watch.
