Bluetooth Toothbrush

Unboxing a new device

Aurora: The latest thing in toothbrushes. Ta da!

Jo: Electric?

Aurora: And that’s not all. It has a tongue-scrubber. And Bluetooth built-in.

Jo: So your teeth come up blue after brushing?

Aurora: Very funny. The brush sends data
on how long you clean, where you brush, what pressure you use by Bluetooth to your phone and gives you a score.

Jo: And your score?

Aurora: I get above 90%. And a map each time showing the teeth I missed.

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Voice-over

A new device that belongs to the Internet of Things (IoT). Did this influence the name Oral-B iO? Maybe Internet of Orthodontics? Or Interactive Oscillations?

Moving to an electric vehicle

Driving on the highway…

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An early Tesla

Sam: So you want your next car to be an EV?

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Eleanor: They’re quiet. And better for the planet.

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Sam: There’s one in front, see? A Leaf.

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Eleanor: How can you tell?

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Sam: It doesn’t have an exhaust pipe. Sparks come out from underneath.

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Eleanor: (doubtfully) I don’t see any.

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Sam: Easier to see at night.

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Voice-over

EVs may not drive by in a shower of sparks but they are different to ICE (internal combustion engine) vehicles. Migrating to an EV can massage one’s environmental conscience, and protect an investment when the lurch from fossil fuels to renewable fuels disrupts the economy. Some countries are murmuring about not allowing new ICEs on roads from the mid 2020s. This should be an easy tech prediction: an alignment of social, economic and political factors.

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Ukuleles as disruptive technology

Bill and George talk about unemployment in times of disruption.
George: Turbulent times.
Bill: Chaotic, even random. I mean, I’ve been to 16 job interviews and nothing, but Jack, you know, Jack?
George: The guitarist?
Bill: The same, he goes to a club week or two back, and he plays there and gets talking to a boss kind who says, “I saw you on YouTube, you want a job?”
George: A job? As a guitarist?
Bill: Teaching ukulele. To the unemployed.
George: Wha - ? That’s a jump.
Bill: Disruptive. Ukuleles are disruptive. Like Skype disrupted telephone companies. Jack says ukuleles are the disrupting technology that are going to challenge guitars.
George: Ukuleles? A disruptive technology?
Bill: Why not? They fit the pattern. They’re cheap, they’re small. Even Warren Buffet plays one. And he says they are disruptive. Here.
George: But Warren Buffet isn’t exactly unemployed.

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Voice-over
Disruptive technology, or disruptive innovations, as Clayton Christensen renamed his concept, offer many examples. Desktop printers disrupted the copy shop industry, or online news and blogs disrupted the newspaper industry, or digital cameras disrupted the film industry. So by extending the Christensen logic to a conclusion, you can argue that something small and cheap (ukulele) coming along disrupts something bigger and more expensive (guitar). And Warren is doing a great job of buffing up the image of the ukulele.
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