Merging Film and Social Media

Asked about a conference…
Rima: It’s on Film and Media.

Pru: Papers linking film and media? 

Rima: Mostly they’re on film or they’re on media. An exception was a panel on the changing face of filmmaking. One paper was on a Pakistan film. Made cheaply using cell phone and DSLR camera. Strong story, man is shot. Censorable content and couldn’t be posted on YouTube. So it was posted to Vimeo. Despite this, it garnered 40,000 ‘Likes’.

Pru: Not bad.

Rima: Another presenter emphasized that even films made by smartphones can go viral if their story is strong.

Pru: How does a video go viral?

Rima: Social media. That presenter said he employs a full time website manager, blog writer and FaceBook writer to publicize his films.

Pru: Hmm, a merging of film and social media then. Another role to tack onto the credit list.

__________
Voice-over
Social media is labor intensive. But it’s a crucial PR tool for creative artists. Generating the contacts, writing blogs, creating a fanbase, administering forums are necessary to attract an audience.
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Pulling faces on Social Media

Transmit THIS!

Daniela asks Dave about the rise of social media.

Daniela: Why did Facebook suddenly become so popular?

Dave: Short answer is it was the next new thing. After Web1.0, which was basically one-way transmission, people were ready to try interactive.

Daniela: If that’s the short answer, what’s the long answer?

Dave: Bunch of theories: Six Degrees of Separation, Social Information Processing, Media Richness Theory. Theories to explain things like compensating for non-transmission of nonverbal cues over computers.

___________

Voice-over

Many theories explain aspects of the rise  of social media. Some theories account for details, like Six Degrees. Some develop as media evolves like Social Information Processing Theory. And some theories such as Media Richness Theory are challenged by new ones such as Media Naturalness Theory.

Frigyes Karinthy’s and John Guare’s Six Degrees of Separation concept.

Joe Walther’s Social Information Processing Theory.

Richard Daft and Robert Lengel’s Media Richness Theory.

Ned Kock's Media Naturalness Theory.

See also short film on Social Media:

http://www.youtube.com/watch?v=yKFbJ-byTXI

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