Meryl: Yes. You have to think of your audience. Academic articles are for other researchers in your field. Magazine articles could be for anyone trawling through a midden of general articles. Best to scrap the original academic article and start over.
Stephen: I read somewhere, “Identify your audience before you start to write.” Then I read that some other writer suggested, “Forget about the audience. Just write your story passionately.”
Meryl: A confusion of voice and passion. But both are valid. In a magazine article, you don’t use footnotes or references, it’s more like an essay. You plunge in and tell the story. Cover the five wh words.
Stephen: And the one H word. How.
Academic articles tend to be longer, more complex, with citations, perhaps peer reviewed. Magazine articles are generally shorter, written simply and clearly for a general audience.
So what is academic lite? Cite a reference and add a table or two perhaps but don’t go overboard and flood it with jargon. Strunk and White principles still apply.
Acknowledgements to a scholar of illuminated manuscripts.