Tuesday, November 20, 2012
Pulling faces on Social Media
Daniela: Why did Facebook suddenly become so popular?
Dave: Short answer is it was the next new thing. After Web1.0, which was basically one-way transmission, people were ready to try interactive.
Daniela: If that’s the short answer, what’s the long answer?
Dave: Bunch of theories: Six Degrees of Separation, Social Information Processing, Media Richness Theory. Theories to explain things like compensating for non-transmission of nonverbal cues over computers.
Many theories explain aspects of the rise of social media. Some theories account for details, like Six Degrees. Some develop as media evolves like Social Information Processing Theory. And some theories such as Media Richness Theory are challenged by new ones such as Media Naturalness Theory.
Frigyes Karinthy’s and John Guare’s Six Degrees of Separation concept.
Joe Walther’s Social Information Processing Theory.
Richard Daft and Robert Lengel’s Media Richness Theory.
Ned Kock's Media Naturalness Theory.
See also short film on Social Media: