Identity Investment

You wish to learn French 
to win at tennis?

Clyde declares he will take lessons…

Bonny: French? You’re not French.

Clyde: When I play tennis with Rochefoucald, I speak French to him. He says my accent is so bad he cannot help but laugh. And when he laughs, he loses the point.

Bonny: That is your motivation for learning French?

Clyde: Mais oui. If I learn even more French, he will laugh more and I will win more often.

Bonny: But if you become good at French, you will develop a French identity. Then when you speak, Rochefoucald will not laugh, he will win the tennis and you will lose your investment.

Clyde: Then I must find a teacher to teach me bad French. Hercule Poirot? Belgian French peut-être. That is the identity I must invest in.
_________________
Voice-over
Motivation for learning a language is being tied to investing in identity. See Norton (2000).
...

Foreign language initiatives

Kevin and George discuss foreign language training.

...

...

Kevin: I was impressed to hear you allocated 114 million dollars for foreign language programs in the U.S.

George: Yeah? Language is an important aspect of speaking, I mean it’s important to language well. And to learn another… er language.
Kevin: Well my goal is that by 2020, we have every Australian student studying a foreign language.
George: That’s good. Every student?
Kevin: It’s for our future security and prosperity, and about having a vision to make Australia the most Asia literate country in the collective West. But I was curious why you targeted the learning of Arabic, Chinese, Russian, Hindi, Farsi.
George: Learning somebody else's language is a kind gesture. It really is a fundamental way to reach out to somebody and say, I care about you.
Kevin: I know what you mean. Hu Jintao said the same thing when I made that speech in Mandarin.
George: Course we also need intelligence officers, who, when somebody says something in Arabic or Farsi or Urdu, knows what they're talking about. We need interrogators.
___________

Voice-over

Kevin Rudd’s initiative is laudable and should be supported. Nevertheless, learning another language, especially tonal languages like Chinese or Thai, takes time and effort. And employing someone who is say, an Australian-born Chinese who has a business degree, is better than employing an native English speaking Australian who has a business degree and a couple of years of Chinese language study.

...