CoCo and Pierre differ in their approach to branding.
CoCo: Looking at green is
good for the eyes.
Pierre: Nonsense.
CoCo: Because you only see in black and white. You
only read numbers, like “five,” not letters. So you cannot understand colors
and words.
Pierre: You simplify too much. You think that people will buy your brand just because it is your brand.
CoCo: Why wouldn’t they? I invented my life. I am different. People buy my brand, they buy something different.
Pierre: But it must be practical. Your little gold dress, you cannot go to work in that.
CoCo: It is always better to be slightly underdressed.
_________
Voice-over
Pierre is doomed. CoCo does not employ logic. She deploys associationism. She distracts by taking the conversation in another (albeit similar) direction. Debate is futile.
Pierre: You simplify too much. You think that people will buy your brand just because it is your brand.
CoCo: Why wouldn’t they? I invented my life. I am different. People buy my brand, they buy something different.
Pierre: But it must be practical. Your little gold dress, you cannot go to work in that.
CoCo: It is always better to be slightly underdressed.
_________
Voice-over
Pierre is doomed. CoCo does not employ logic. She deploys associationism. She distracts by taking the conversation in another (albeit similar) direction. Debate is futile.
...
