Pierre: You simplify too much. You think that people will buy your brand just because it is your brand.
CoCo: Why wouldn’t they? I invented my life. I am different. People buy my brand, they buy something different.
Pierre: But it must be practical. Your little gold dress, you cannot go to work in that.
CoCo: It is always better to be slightly underdressed.
Pierre is doomed. CoCo does not employ logic. She deploys associationism. She distracts by taking the conversation in another (albeit similar) direction. Debate is futile.