Frank: I was watching a TV program about a photographer who took some photos of a group in London. And I thought, “They look interesting. I’ll google them.” Didn’t find them.
Jill: So famous as to be on BBC but Google couldn’t find them? Who was the group?
Frank: The Invisible Expanding Collective. A group of squatters. Or “site sitters” as they called themselves.
Jill: Ha! Of course you couldn’t find them. They’re invisible.
Frank: Well, not so invisible. There was one article in the Guardian from ten years ago. But nothing else.
Jill: There’d be something else about them. On the invisible web. The iceberg-like 90% of the internet that google can’t find.
Frank: Maybe. Like the underworld. People used to believe in ghosts. Then it was the invisible man: Wells, H.G. A mention of invisible literature: Ballard J.G. Now it’s the invisible web. Bergman, M.K.
Invisible, you can do a lot of stunts, entertaining and evil.
Entertaining, as China’s Invisible man shows.
Quizzical, as in a movie quiz with the faces taken out.
There are many reasons why things are invisible on the internet.
One of the more interesting explanations is that of Eli Paiser who claims search engine algorithms invisibly filter what they think we want to see. What Google serves you may not be the same as what Google dishes up for me. He talks about “invisible internet information bubbles” on TED.