Presentation Titles: subtlety vs exhortative ad copy

Spicing up a PowerPoint…

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Ted: Title slide. "Better presentations." Too weak.

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Edward: I agree. How about some alliteration? "Powerful presentations."

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Ted: Still no power. How about a metaphor? “Supercharge your delivery.”

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Edward: Ha. Souping up a pizza scooter?

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Ted: "Inspirational performances"?

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Edward: Still sounds like ad copy for consumers instead targeting academics. “Buy now while stocks last” sort of thing. Exhortative. Even extortionist?

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Ted: Maybe academics sometimes need a bit of ad copy exhortation.

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Voice-over

In the end a compromise is reached. "Mastering the art of professional presenting." Understated upskilling : “mastering the art.” Maintaining the dignity of a “profession.”

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