Sunday, October 16, 2011

Mercedes 170


Someone is interested in buying an elderly restored car.


Buyer: It’s a good restoration. 
But the color?
Restorer: Aquamarine. Yes.
Buyer: A shade between blue and green. Did they originally come out in aquamarine?
Restorer: They do now. But yes, you’re right, they didn’t then. In 1953.
Buyer: A lot were black. And there were creams and maroons.
Restorer: So yes, it’s not exactly a faithful restoration. More like an adaptation.
Buyer: The dashboard is interesting. The clock is on the right. Originally, it was on the left.
Restorer: You’ve a good eye for these things.
_________
Voice-over
Selling a car may not be easy. Vintage car buyers are often knowledgable and picky. The color and the clock. The restorer got these wrong and has to admit these shortcomings. And smooth things over. Using affirmatives (Yes, you’re right…) even for negatives. And end up praising the buyer’s discernment. We can't always say what we want to say.
Beauty (and performance) is in the eye of the beholder. 
A Mercedes, yes. 
But times have changed. A 170d took 58.3 seconds (nearly a MINUTE) to go from 0 to 60 mph compared with a 2012 Mercedes C180K taking 10.3 seconds to go from 0 to 60.
...

2 comments:

Car Dealer Coleraine said...

Selling cars is a tough job. You need those convincing tips and idea how to deal with your prospect buyers. But, dealing with great cars such as this will make it easier since this car is also easy to sell.

Barry Natusch said...

Thanks for your comment. Nice tidy website you have there! You're in the right business... "Everything in life is somewhere else, and you get there in a car." E.B. White