Monday, May 11, 2009

What does Eee stand for?

Greg is accessing email with his Eee while a skeptical Jennifer looks on.


Greg: It’s an e, e, e.

Jennifer: Triple e? And stands for what?

Greg: Good question.

Jennifer: An obvious question. Hang a string of letters on a product and people will ask. They’ll want to know if the product measures up to their identity.

Greg: I believe the Eee means Easy to to learn, easy to work, easy to play. ASUS advertising slogan…

Jennifer: And does it work for you? I’ve heard they’re a bit underpowered and cramped in the keyboard and still way heavier than an iPhone.

Greg: Yes to all those, but heck, it’ll check email, post a blog, store photos from the camera, and I can fling it in my bag and not even notice I’m carrying it. Well almost.



 Product names. There is levity in some, brevity in others. Marketing the same product in different cultures? Change the name to suit the customer base.


The Canon EOS Kiss as it is called in Japan. Sold in the U.S. as the Rebel 450D. Is the targeted Japanese buyer a young female and in the U.S. a budding male photojourno?


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