Tuesday, October 28, 2008

The three "E"s

Ernest and Frank are discussing a presentation they will do on preserving the world as we know it.


Ernest: What will be important will be the three "E"s. Energy, economics and... oh, I forget …

Frank: And?

Ernest: We need a third word beginning with "E".

Frank: Why "E"? Because your name begins with "E"?

Ernest: Got it! Earth, energy, economics. EEE. And the three keywords are cantilevered out from the three beams of the letter E.



Selecting a smart slogan is sometimes serendipitous, though often the origin may be only an obvious obelisk objectifying oneself.


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