Mimicking the way they talk

Don’t feed its ego by speaking its name…

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Leroy: It doesn’t matter what he does, they still support him. Why?

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Rear-view mirror

Trevor: Well, he walks their walk. He talks their talk. He speaks their language.  As long as he stumbles on, blustering and lying, that’s a character they can relate to. Clearly, a lot of Americans are like that. It’s a persistent meme. You see them appearing on TV, talking just like him.

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Leroy: So. Copying is the sincerest form of flattery?

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Trevor: Yep. The triumph of the minority south of the median.

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Leroy: The Republicans know they’re onto a good thing keeping him for now.

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Voice-over

Is this a new formula for success in politics? American politics, anyway. The new norm is to say something like, ”Obama wasn’t born in the United States. Just saying.” Put it out there. And after lying, it’s OK to stumble and bluster incoherently because your supporters can relate to that. It’s how they talk too.

Persuasion is less to do with coherence, more to do with mirroring.

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