Saturday, April 11, 2009

Sales talk

It is a political rally but commerce continues.


T-shirt seller: 100% cotton.

Farang: Don’t you have one with black letters?

T-shirt seller: “Truth Today!” Gold letters are better.

Farang: Hmm.

T-shirt seller: When we overthrow the government, these T-shirts will be valuable.

Farang: But if I wear it today, near the office, it could be dangerous.

T-shirt seller: Think of it this way. As a good investment.



The language of sales. Step one: Remark on the quality. Step two: Insist on product superiority. Step three: Emphasize the value.


No comments: