Saturday, April 11, 2009

Sales talk

It is a political rally but commerce continues.

...

T-shirt seller: 100% cotton.


Farang: Don’t you have one with black letters?


T-shirt seller: “Truth Today!” Gold letters are better.


Farang: Hmm.


T-shirt seller: When we overthrow the government, these T-shirts will be valuable.


Farang: But if I wear it today, near the office, it could be dangerous.


T-shirt seller: Think of it this way. As a good investment.

__________________

Voice-over


The language of sales. Step one: Remark on the quality. Step two: Insist on product superiority. Step three: Emphasize the value.

...

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