Thursday, October 23, 2008


Choosing a new company logo, employees get sidetracked into a philosophical discussion.


A logo? Meaning an icon? A symbol?

A logo? Its shape, its color.

Its design. Apple, Mercedes-Benz, Rolls-Royce. Their logos summarize their products.

Triumph of subvertizing.


Cross between juxtaposing and collocating.


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