Thursday, October 23, 2008

Logo

Choosing a new company logo, employees get sidetracked into a philosophical discussion.


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A logo? Meaning an icon? A symbol?


A logo? Its shape, its color.


Its design. Apple, Mercedes-Benz, Rolls-Royce. Their logos summarize their products.


Triumph of subvertizing.


Subvertizing?



Cross between juxtaposing and collocating.



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