Linen

The incredible lightness of linen…

Fred: Avocado smoothies sure cool you inside but I wish I could stay cool outside too.

Sheldon: Maybe ditch those long trousers. Guaranteed to cook your legs in this heat!

Fred: They’re natural, they’re cotton. But yeah, they do get pretty warm. Got any suggestions, Mr. Fashion Guy?

Sheldon: You should try linen trousers. I know a great tailor who makes them.
Fred: Linen, huh? Don’t they crease?

Sheldon: True, they do wrinkle. But think about it; linen is breathable, so you’ll stay cool. And so lightweight.

Fred: Anything else?

Sheldon: Well, it’s absorbent, so no more sweaty legs. And it’s hypoallergenic, so your skin will thank you.

Fred: Environmentally?

Sheldon: Oh, yeah, eco-friendly! Made from flax plants, which need less water and fewer pesticides than cotton. You can look good and feel good.

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Voice-over

Linen is made from European flax, Linum usitatissimum, noted for its high quality fibers and nutritious seeds. Coincidentally perhaps, France, noted for its fashion and cuisine, produces 75% of the world’s retted flax.