Sunday, October 14, 2018

Après an alliterated academic address


Reflecting on a conference…
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Maria: Take a lot of notes?
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Maurice: Did indeed. Facts. Figures. Arguments. Some masterful metaphors too.
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Maria: I liked that that social media manager of a power station. The one who used The Three C’s.
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Maurice: The one who leaned on alliteration. Content, Creativity, Credibility.
___________
Voice-over
Alliteration, the deliberate repetition of an initial letter as a literary device, in poetry or prose. Speechwriters make use of it. Songwriters too. Or as here, a workaday memory aid.
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