Shoppers argue economics
Airhead: It’s a
good deal. You get one shoe and the second one is free.
Chicken Little: Aside
from not being able to use one on its own, I bet they double the price first so
you pay the normal price. Hoodwink.
Airhead: Forget
the numeracy. The literacy makes me laugh. That’s persuasive.
Chicken Little: And
you’re a sucker for shoes.
_____________
Voice-over
Campaigns.
Buy one, get one
free.
Customer thinks, “Buy
none and get none free..”
Could we be
entering a new era though?
Buy none and get
one free?
Economies of scale
apply to manufactured goods. Cost drops slowly.
For digital goods,
though, the economy of scale is not progressive and linear, the cost drop falls
off a cliff. See interview with Chris Anderson.
…
2 comments:
The psychology of "Bargain"is pretty similar with "Buy one get one free". if so, you will find out, there are too many stuff that you need to throw it away. Buying what you need, but not buying the price. Quality is always the best consideration. Buying an valuable good is better than buying a pair of cheaper shoes.
Oh yes! Agreed! QUALITY is always more important than QUANTITY.
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